K 2016 – A Review:More successful than ever: With more than 230,000 visitors and almost 3,300 exhibitors from all over the world, the K 2016 far exceeded the records of the previous years.
For us, this trade fair was also the most successful one that HoKa has completed and was pleased to experience in its company history. This could be attributed not least to the new trade fair concept, which placed great importance on ensuring that our customers felt comfortable and enjoyed the turbulent activities at a slower pace. Our barista Jens turned the “HoKa Coffee Roast”, created specifically for this trade fair, into various speciality coffee drinks, which were perfectly complemented by our employee Natalie’s waffles. Our conversations revolved not just around synthetic material but also the preparation of coffee.
Our products were presented with a three-dimensional, holographic projection. This eye-catcher drew a great audience that included more than just specialists.
With the many new contacts and exciting discussions with our existing customers, friends and business partners, we at HoKa will certainly continue to be at the cutting edge of this industry well into the future. Our new developments which we will present in 2017 are truly something to look forward to.
Thank you for the consistently positive feedback at our trade fair stand. We look forward to welcoming you back at the K 2019.